We build MicroSaaS startups that transform overlooked industries in Latin America
Bounce Venture Studio combines the best of software development and product management to digitize and scale family-owned businesses across Latin America's security, logistics, and manufacturing sectors.
Most businesses in Latin America run on pen and paper — in a world that runs on software.
85%
of businesses in Mexico
operate in traditional industries with limited digital adoption
6%
of SMEs
leverage modern IT tools, creating a massive opportunity for transformation
$14.9B
USD
is the market value for digital transformation in Latin America's overlooked industries
Manual processes cause inefficiencies, high costs, and low competitiveness, putting family-owned businesses at risk of extinction in today's digital economy.
Building Solutions for Real Pain Points
Identify Problems
Research pain points through client interviews, partnerships, and industry data
Build In-House
Develop MicroSaaS products via our software factory and industry expertise
Validate Solutions
Test and iterate with early adopters before full-scale deployment
Scale Across Industries
Launch high-margin, recurring-revenue startups in security, manufacturing, agriculture, logistics, and B2B services
Success Story: TORS
7 Weeks
From concept to MVP launch
Zero Churn
100% customer retention in first 4 months
$30,000 MXN
Monthly average customer ticket
Full dedicated Team
Pablo, Alex and B are leading the way dedicating their 120% to Tors
TORS revolutionizes private security operations with savings of $307 MXN per guard/month. With 4 paying customers and 50+ in the pipeline, this case demonstrates our ability to quickly identify, build, and scale solutions for traditional industries.
Market Opportunity in Overlooked Industries
We focus on high-friction industries ignored by mainstream tech. These markets are challenging to enter but offer tremendous scaling potential once established. With a serviceable addressable market of $6B in family businesses with high digital potential, we're targeting $299.8M as our 5-year attainable share.
We're not guessing. We validate, build, and scale
1
Search
For 1-2 months, our entire team immerses in traditional industries where we have established networks, identifying critical pain points and opportunities for innovation.
2
Validate
Over the next 1-2 months, we rigorously test potential solutions through MVPs, functional prototypes, and in-depth stakeholder interviews to confirm market fit.
3
Build
After thorough research and validation, we develop our solution through a strategic combination of AI, low-code platforms, no-code tools, and native development over a 2-4 month period.
4
Launch
We bring the product to market, onboard first paying customers, and validate pricing, retention, and acquisition channels in real conditions for the next 4-6 months.
5
Scale
Our MicroSaaS is ready to scale. After proven product-market fit, demonstrating meaningful traction, and confirming sustainable unit economics, its next milestone is a $1M USD ARR.
Meet Our Team
Jos Villanueva
Impact Builder
Drives strategy, launches 2–3 startups/year, raises capital, and ensures each venture reaches $1M USD ARR within 36 months.
Jean Padilla
Problem Alchemist
Leads discovery, defines roadmaps, and ensures features shipped solve validated pains for +350 products and solutions
Aline Zepeda
Culture Architect
Builds a high-performance culture, keeps eNPS >90, <3% churn, and scales team from 10 to 50+ across all active ventures.
Karen Díaz
Capital Navigator
Manages burn, keeps margins >30%, automates 70%+ of treasury ops, and structures funding rounds for all portfolio startups.
Alfonso Lara
Code Commander
Delivers MVPs in hours, keeps uptime >99.9%, and ensures scalable architecture across all Bounce-built products.
Momentum Builder
Ensures 90% of projects hit deadlines, standardizes processes across teams, and boosts operational efficiency by 2x.
Pablo Torres
Insight Driver in Tors
Owns PMF milestones, leads weekly sprints, ensures feature adoption >60% within 30 days, and manages cross-functional teams.
Bere Merino
Experience Crafter in Tors
Designs Tors with UX scores >8/10, validates design assumptions pre-build, and shortens onboarding time by 40%.
Alex Vidaurri
System Shaper in Tors
Builds end-to-end features in <2 weeks, ensures <3% bug rate post-release, and leads architecture strategy for Tors.
Our seasoned team combines expertise in technology, product development, and industry knowledge to build successful MicroSaaS ventures. We've built before. Now we're building smarter.
Investment Opportunity
Diversified Portfolio
Equity in up to 10 MicroSaaS startups operating in different high-potential industries
Recurring Revenue Model
Focus on sustainable growth and revenue streams rather than speculative unicorn exits
Co-Investment Rights
Early access to co-investment opportunities in our most promising ventures
Bounce offers a unique investment approach that balances innovation with practical business fundamentals. Our model generates revenue from tech, product, and growth services while building equity in multiple high-potential startups.
Ready to Build the Future of Latin America's Real Economy?
Become an Investor
Join our investor community and gain equity in up to 10 innovative MicroSaaS startups targeting Latin America's overlooked industries. Benefit from our unique model that focuses on recurring revenue and sustainable growth.
Start a Venture
Have an idea for transforming a traditional industry? Partner with us to validate, build, and scale your concept with our proven methodology and technical expertise. We provide the resources to turn industry pain points into successful businesses.
Partner With Us
Form strategic alliances to accelerate digital transformation across Latin America. We collaborate with industrial chambers, universities, and businesses to identify opportunities and develop innovative solutions that drive meaningful change.
Ready to build or invest?
Book a call or reach out to Jos at jos.villap@bouncevs.com or +52 (55) 2759 9276
Book a call or reach out to Jos at jos.villap@bouncevs.com or +52 (55) 2759 9276
Frequently Asked Questions
Key insights about our venture studio model and investment approach:
What is a venture studio?
We create startups from the ground up using our in-house expertise, capital, and proven methodologies. Unlike traditional investors, we build ventures rather than simply funding them.
How is Bounce different?
We differentiate ourselves from VCs by building rather than funding external teams. Unlike accelerators, we identify market gaps and develop tailored solutions with our own resources and expertise.
What startups do you build?
We specialize in B2B MicroSaaS solutions for traditional industries such as security, logistics, and agriculture—addressing tangible, validated pain points with practical technology.
Have you raised money?
We're currently raising $10M MXN to launch 3-5 new startups. Our flagship venture, TORS, has already secured clients and established recurring revenue streams.
In the past we have raised +8M MXN from mexican Familly Offices, for our software factory and the launch of Bounce Venture Studio.
What's your success model?
Our strategic goal is for each venture to achieve $1M USD in Annual Recurring Revenue within 36 months, maintaining robust profit margins and validated market demand from inception.
Do you work with outside founders?
Absolutely—we strategically partner with industry experts and seasoned entrepreneurs to lead each venture. Bounce provides the capital, organizational framework, and technical infrastructure to maximize success.
How do you find problems worth solving?
Our discovery process includes in-depth interviews with industry operators, analysis of our software factory client base, and strategic partnerships with sector leaders to thoroughly validate concepts before development.
Why focus on traditional industries?
These sectors represent massive market opportunities that remain largely untapped and operationally inefficient. We deliberately target industries others overlook—positioning us to capture significant value in these underserved markets.
What returns do investors get?
Investors benefit from diversified exposure across our portfolio of 10+ startups, revenue from our service offerings, ongoing dividends from profitable ventures, and substantial equity upside potential.
How can I get involved?
Whether you're an investor seeking opportunities, a founder with industry expertise, or a sector specialist—we welcome your connection. This is the optimal moment to build transformative technology for Latin America's real economy.
Contact us today to discover how you can join our mission to transform Latin America's overlooked industries through innovative MicroSaaS solutions.